วันพฤหัสบดีที่ 6 พฤษภาคม พ.ศ. 2553

Master of Business Administration - UTCC




Master of Business Administration in


International Business Management (Global MBA)


Plan A - Thesis Program


Plan B - Non-Thesis Program




Introduction


The University of The Thai Chamber of Commerce is unique through its link with the Thai Chamber of Commerce. This link ensures that the focus of the program is to offer managers knowledge that is not only up to date, but also relevant and useful for managers or business owners.


Established in 1989, the MBA in International Business (Global MBA) was the first program of its kind opened in Thailand to be conducted entirely in English. Quality is exceedingly important, and the program maintains small class sizes to allow for an interactive problem based learning approach. Having both international students and instructor contribute to the diverse mix of nationalities and cultures represented in the classroom, leading to a truly international experience in learning. Additionally, exchange program with various world-class universities allow for visiting professors to share their experiences, and also for students to study abroad if they wish.


Remedial Courses (5 courses)

BA501 Intensive English for Business

BA502 Analytical Methods

BA503 Financial Accounting for Managers

BA504 Business and the Economics Environment

BA505 Management Information System




Core Courses (7 courses)

BA511 Marketing Management

BA512 Organizational Behavior and Change Management

BA513 Managing Operations for Competitive Advantage

BA514 Managerial Finance

BA515 Strategic Management

AC592 Management Accounting

EC591 Managerial Economics




Major Courses

132401 Consumer Behavior

132402 Product and Price Management

132403 Integrated Marketing Management

132404 Marketing Channels Management

142405 E-Marketing

142406 Retailing and Wholesaling Management

142407 Marketing Research

142408 Marketing Management and Strategy

142409 Seminar in Marketing

132303 International Marketing




- Plan A (Thesis Program)

BA600 Thesis

BA700 Independent Study




- Plan B (Non-Thesis Program)

Elective Courses:

BA531 Current Issues in Global Business

BA532 Global Logistics and Supply Chain Management

BA533 Learning Organization and Knowledge Management

BA534 Management of Innovation and Technological Change

BA535 Change Management

BA536 Managing Service Operations

BA537 Entrepreneurship and New Venture Management

BA538 Creativity in Business E-Business, Customer Relationship Management, and Enterprise

BA539 Resource Planning

BA541 Accounting, Auditing and Taxation Issues in International Business

BA542 Special Topics in Global Business



Program Rationale


The world business environment is becoming increasingly competitive, to the point that even a local business is finding itself facing foreign competition. World events and technology have brought unforeseen challenges and speed of change unprecedented in history. Product life cycles are shorter and competition is no longer bound by national borders due partly to e-commerce, enhanced communications and modern distribution systems. Global managers must seek knowledge and learn how theories can be applied to help solve the unstructured problems faced each day

Program Objectives


The main objectives of the M.B.A Global Business is to provide professional training for business people to enable them to solve problems and make effective decisions across a broad range of business topics, such as issues related to management, marketing or finance. As such, it offers courses covering a wide range of topics, with the overall goal being to expand and enhance the abilities and tools available for effective problem solving and decision making in business. The program is to produce competent personnel of qualified competence in global business management to serve the growing needs of the business sector, besides providing MBA graduates with ethical and moral conscience for enhanced social responsibility as well.





University Of The Thai Chamber Of Commerce


UTCC


Education


University





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University Of The Thai Chamber Of Commerce

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